Tuesday, February 14, 2006

Valentines Day

I've never been a fan of Valentines Day. Nope, no matter what. I've been single for most of them. This year, while being in a relationship, I still hate it. Oh, last year I wasn't such a big fan either. It's the Hallmark moneymaker. Everyone must sent their signifigant other a token of love.

There's another thing that bothers me. "signifigant other" How do you define that term? What exactly is so signifigant about them? Someone signifigant in my life could be my cat. He's an other, and he's plays a signifigant part in my life. Well, he's not going to appreciate a Hallmark card. He would use roses for a litterbox and chocolate would kill him. Sorry- all the cliche gifts fail here.

The term signifigant other seems to be all encompasing, non-discriminatory, an completely PC. If you're married, dating, seeing, sleeping with, dating and never seeing, someone- every greeting card company and flower store wants to make sure they're addressing their target audience. It's so vague, it's impersonal. It's too general. During the holiday of love, isn't this the message we don't want to hear? We can't think of anything better to call that... that... person.

You can't please everyone all the time. Pick your target audience and go with it.
On ESPN, the commercials should fall along the lines of: "Your girlfriend will love the new NFL For dummies handbook! Complete with a box of chocolates!" On Spike "Send the woman you're sleeping with to the spa for the day! Then you can sleep with someone else, and she'll never know!" The History Chanel "Treat your wife to an elegant dinner while crusing on the magestic USS Illinois, a WWI battleship which was built in the early 1900's. This unique ship first set sai......." you get the point.

Whatever you do this V-Day, Enjoy. If you have someone to enjoy it with, even better. I don't mean to dampen anyones spirits. However the holiday seems absurd. If you REALLY love someone...why do you have to show it today? You have 364 other perfectly good days during the year to do so.

0 Comments:

Post a Comment

<< Home